Knowing the Importance of Having Mobile Payment Gateway

As time is passing by, more and more users are being added to the existing base of mobile device users. Smartphones and tablets are turning out to be quite useful from the perspective of making payments, and this is something every online merchant has to understand. In order to make your products or services accessible to the mobile users, you have to empower your website or mobile app with preferred mobile payment gateway, and E Billing Solutions Pvt. Ltd. (EBS); Part of Ingenico Group is surely one of them.

This company has created a strong reputation in the field of mobile payment platforms in India. The payment gateway offered by this company supports seven different languages. So, it is very much true that the prime focus of such service providers is to cater to the international customers. The trend of making payment via mobile devices is constantly on the rise.

According to reports, a total transactional value, related to the mobile payment category, in the year 2018 will amount to 234 million USD. It is also expected that the amount will cross the figure of 2,500 million USD by the end of 2021. So, it clearly shows that eCommerce is the next big thing, and as a business person, you should not take it lightly. Once you equip your website or mobile app with a reliable mobile payment gateway in India, you will definitely see some good results within a short time.

Choose your mobile payment gateway option carefully.

There are a couple of factors that one should keep in mind when selecting a mobile payment gateway in India. No doubt, Android and iOS-based mobile devices are dominating the market of smartphones and tablets. So, if you want to target that huge base of customers, you need to make sure that the payment gateway you are selecting is compatible with Android as well as iOS.

Nowadays, there are tons of options available in terms of card payments, such as debit/credit card, VISA card, MASTER card, cash card, and a wide range of digital wallets. You should give more preference to a company that supports the maximum number of card types, and EBS is one such company.

A reliable and popular gateway system can affect your company’s brand image in a good way. So ensure to check the above two aspects when choosing a mobile payment gateway for your business.

Prepare Your Business For The Revolution in Mobile Apps With Android &Ios Payment Gateway

Mobile apps are creating new paths for their users, and changing the face of the world as they do so. This is a change that is already being felt in the market, and businesses are rushing to adapt to these evolutions. This is the time to upgrade your business and prepare it for the mobile revolution by offering your consumer base a native experience on Android & iOS smartphones. This needs to be complemented well with a native payment experience for which you need to partner with online payment companies providing Android or iOS payment gateway. With this you would be able to expand your audience, increase your revenue, and be recognized in a market that is rapidly evolving and being dwarfed by the millennial generation.

Understand the mobile market
As per a private research firm, in 2015, indulgence in online shopping has grown by 64% and now is accessed by 13% of the users. This is expected to grow at a faster rate in next 3 years. The mobile internet user base reached 306 million by Dec’15 and is expected to touch 371 million users by June’16. Urban mobile Internet users contribute to 71% of the users with 262Mn whereas the Rural India will have 109Mn mobile internet users. [IAMAI report] It is increasingly essential to incorporate mobile strategy as an important pillar in the overall business strategy.

Understand your consumers
How many consumers in your demographic use mobile apps for communication, business, and entertainment? We have seen a paradigm shift in the internet usage Vis a Vis desktops. Smartphone penetration in India have improved significantly, thus giving an online business much more spread of audience than usual. You have the power to enhance your product reach and augment your offerings based on interest, demography, purchase trends etc.

Develop the right mobile strategy
A mobile app can helpyou accomplisha number of business goals, right from increasing brand awareness,website trafficall the way up to Customer loyalty & brand stickiness. Delivering a superior consumer experience through your mobile app makes them more likely to make the repeat purchases with you. This experience needs to be complemented well through the Android or iOS payment gateway provided by your payments partner.

Accept mobile payments
Giving your consumers the option to make mobile payments through a payment gateway in Android or iOS enables them to make payments on the go. Mobile wallets, Digital wallets have redefined the payments experience by delivering intuitive usability and seamless checkout experience. This has paved a way for more diverse acceptance of mobile commerce which currently contributed to more than 40% of e-commerce.EBS, one of the leading payment solutions providers in India, provides ready SDKs for your mobile app enabling you to kick-start your mobile strategy efficiently and effectively.