Mobile apps are creating new paths for their users, and changing the face of the world as they do so. This is a change that is already being felt in the market, and businesses are rushing to adapt to these evolutions. This is the time to upgrade your business and prepare it for the mobile revolution by offering your consumer base a native experience on Android & iOS smartphones. This needs to be complemented well with a native payment experience for which you need to partner with online payment companies providing Android or iOS payment gateway. With this you would be able to expand your audience, increase your revenue, and be recognized in a market that is rapidly evolving and being dwarfed by the millennial generation.
Understand the mobile market
As per a private research firm, in 2015, indulgence in online shopping has grown by 64% and now is accessed by 13% of the users. This is expected to grow at a faster rate in next 3 years. The mobile internet user base reached 306 million by Dec’15 and is expected to touch 371 million users by June’16. Urban mobile Internet users contribute to 71% of the users with 262Mn whereas the Rural India will have 109Mn mobile internet users. [IAMAI report] It is increasingly essential to incorporate mobile strategy as an important pillar in the overall business strategy.
Understand your consumers
How many consumers in your demographic use mobile apps for communication, business, and entertainment? We have seen a paradigm shift in the internet usage Vis a Vis desktops. Smartphone penetration in India have improved significantly, thus giving an online business much more spread of audience than usual. You have the power to enhance your product reach and augment your offerings based on interest, demography, purchase trends etc.
Develop the right mobile strategy
A mobile app can helpyou accomplisha number of business goals, right from increasing brand awareness,website trafficall the way up to Customer loyalty & brand stickiness. Delivering a superior consumer experience through your mobile app makes them more likely to make the repeat purchases with you. This experience needs to be complemented well through the Android or iOS payment gateway provided by your payments partner.
Accept mobile payments
Giving your consumers the option to make mobile payments through a payment gateway in Android or iOS enables them to make payments on the go. Mobile wallets, Digital wallets have redefined the payments experience by delivering intuitive usability and seamless checkout experience. This has paved a way for more diverse acceptance of mobile commerce which currently contributed to more than 40% of e-commerce.EBS, one of the leading payment solutions providers in India, provides ready SDKs for your mobile app enabling you to kick-start your mobile strategy efficiently and effectively.
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